At their big developer conference this week Google introduced a slew of new features for Google Maps, but one caught my eye more than any other. Google suggested that the future of maps would be personalized. On their blog they asked, “What if we told you that during your lifetime, Google could create millions of custom maps…each one just for you?” They expand on the idea:
“In the past, such a notion would have been unbelievable: a map was just a map, and you got the same one for New York City, whether you were searching for the Empire State Building or the coffee shop down the street. What if, instead, you had a map that’s unique to you, always adapting to the task you want to perform right this minute?”
This led Emily Badger at Atlantic Cities to wonder if Google’s new maps might take the “filer bubble” experience into the physical world, “We may never know what we are not seeing.” While, I share Badger’s concern, I also think that we are always already rewriting the maps we use to navigate the swiftly changing world around us. The question we should ask is do we trust the maps made by Google’s algorithm more or less than we trust those made by our hearts and minds.
In the fall of 2006 Rebecca Solnit published an essay called “Maps for the Year Ahead” in Orion Magazine. The piece offers a number of striking observations about space, place, and land in the wake of tragedy. Looking at events like the 1906 earthquake in San Francisco and hurricanes Katrina and Rita in 2005, Solnit draws a connection between urban sprawl and the power of natural disasters to make us feel disoriented and, in a very real sense, ungrounded.
This reminded me of a friend of mine who led rafting trips. He once told me that each year, and after big rain storms, river guides have to re-learn the river because the river bed changes so dramatically. Solnit’s discussion of displacement and mapping made me wonder how often we have to re-learn our landscape and how quickly it can change. Continue reading