Right now there are three major efforts under way to rethink journalism ethics for our changed media landscape. The Online News Association and the Society for Professional Journalists have both launched ethics discussions with their members, and the Poynter Institute recently published a major book on “The New Ethics of Journalism.”
Poynter is using the occasion of the book to jump-start a broader conversation about truth and trust in the 21st century, the first event of which happened this week in New York City. Sponsored by PBS MediaShift, craigconnects, the Ford Foundation, American University’s School of Communication and NewsCred, the event featured a panel of journalists and academics from the New York Times, BuzzFeed, Huffington Post, NYU, AP, and the Seattle Times. There were some great discussions on sponsored content, the nature of truth versus facts, and the intersection of reporting, opinion and activism. But I won’t get into those here. Instead, I want to talk about the one theme that seemed to undergird the entire evening: journalism’s relationship with its community.
One of the most important points of the evening was made by Mark Glaser of PBS MediaShift in his opening remarks. He said, “These are not ethics for journalists, but ethics for anyone who commits acts of journalism.” And indeed, Kelly McBride and Tom Rosenstiel, the editors of the new Poynter book, have worked hard to think about an ethical framework that can be relevant and meaningful to the wide array of people who are participating in journalism today.
Rosenstiel echoed this point later in the evening when he argued that today ethics has to be embedded in every piece of journalism, not just a set of values ascribed to by a newsroom or organization. The way content spreads online means that journalism is often disconnected from its source so we can’t rely on brands to establish trust with the reader. Audiences need to see, within the journalism itself, why this piece is worthy of trust and how it reflects ethical reporting. This is why Rosenstiel and McBride put more emphasis in their new book on transparency over independence, a decision which itself has sparked some useful debate. (more…)