Video: Journalism Sustainability and Community Engagement

About one month ago I took the wraps off of the new project I had been developing with the Geraldine R. Dodge Foundation. We called it “The Local News Lab” because we wanted to emphasize the sense of experimentation that animates much of the project. We are working with six local news sites in New Jersey and New York City to test new revenue models, new strategies for community engagement, and new collaborative projects to strengthen the journalism ecosystem.

The project is not only an experiment in supporting and expanding local journalism, but also an effort test new ideas in media funding and philanthropy. At Dodge we are testing how a place-based foundation can strengthen the infrastructure for local journalism in a way that encourages long-term sustainability and deep civic engagement. While Dodge does fund non-commercial journalism, this project focuses on mentoring six commercial news start-ups and helping build tools and resources that serve all journalists and newsrooms. We describe this as an ecosystem approach.

I wanted to come work at the Dodge Foundation because I was really excited about the approach they were taking, investing in networks and infrastructure and putting community and civic engagement at the center of their work. In the video below, an interview with Dan Kennedy, I talk more about the details of the project and how we will measure success. Continue reading

What Journalists Can Learn from Apple’s Map Mishap

I was at a digital journalism conference when Apple released iOS6 and set off a firestorm of criticism over their custom built mapping application, so perhaps it was inevitable that I would connect these things. In fact, I have written before about how journalists can be the “information cartographers” of the digital age, mapping the ecosystem of news and helping us find our way. However, as I have been reading up on how Apple built its maps I think there are some important lessons for journalists who are thinking about data and community in important new ways. Continue reading

Putting People at the Center of Journalism

I saw a tweet last night that went something like: “People must love biased news because CNN is doing so poorly while the other networks are doing great.” This was inspired by new reports of CNN’s second quarter ratings, which New York Times reports, “plunged by 40 percent from a year ago,” for its prime-time shows. We can all debate about definitions of doing well and doing poorly, but in general I think a lot of people agree with this sentiment that bias drives views.

I don’t.

CNN isn’t plummeting in the rankings because people love “biased news.” However, what MSNBC and FOX News understand, that I think CNN doesn’t, is that people want to see themselves in the stories they consume. This is as true of novels they choose as it is of the news they decide to watch.

This aspect of the debate over objectivity has received too little attention, but it is fundamental to how stories function. For a long time objectivity was a source of trust – (i.e. “You can trust me because I don’t have a dog in this race”) – but it also had a cost. The cost was journalists’ relationship with their audience and their communities.  Continue reading

Three Resources for Newsrooms Measuring Community Engagement

The recent history of journalism in America is full of tectonic shifts, brought on by changes in technology and society. For too long, many of those changes happened outside of newsrooms, but increasingly we are seeing fundamental cultural shifts in news organizations that are changing how, and to sometimes why, journalism is done.

One of those shifts has been the emphasis on community engagement. The media landscape is shifting and becoming more participatory, and our communities want to do more than just read the news. They want to be co-creators, collaborators, distributors and they want to put the news to work, to improve their lives and communities. At the same time, financial challenges have forced news organizations to build new networks of support with their audience and community.

While newsrooms have invested in various forms of community engagement – from mobilizing local bloggers into coordinated networks, to robust social media strategies and community events – there is still a lot we don’t know about how to assess and measure the impact of community engagement. Continue reading