I saw a tweet last night that went something like: “People must love biased news because CNN is doing so poorly while the other networks are doing great.” This was inspired by new reports of CNN’s second quarter ratings, which New York Times reports, “plunged by 40 percent from a year ago,” for its prime-time shows. We can all debate about definitions of doing well and doing poorly, but in general I think a lot of people agree with this sentiment that bias drives views.
CNN isn’t plummeting in the rankings because people love “biased news.” However, what MSNBC and FOX News understand, that I think CNN doesn’t, is that people want to see themselves in the stories they consume. This is as true of novels they choose as it is of the news they decide to watch.
This aspect of the debate over objectivity has received too little attention, but it is fundamental to how stories function. For a long time objectivity was a source of trust – (i.e. “You can trust me because I don’t have a dog in this race”) – but it also had a cost. The cost was journalists’ relationship with their audience and their communities. (more…)