I have been traveling for work a lot lately and I feel as though, passing through airports, train stations, and a wide variety of other public spaces, there are fewer and fewer unbranded places left. We are quickly reaching a state of hyper commercialism where every bat of the eye is a transaction at once physical, cultural, and economic. In a world filled with ads we are unwitting (and often unwilling) consumers, traded and bargained for by ad execs and sales reps betting we’ll pass through their branded space.
Already fed up with TVs blaring from every lobby corner and storefront window, computer screens embedded in walls and kiosks, and old fashioned billboards and banners everywhere, I was dismayed recently when I turned the corner in my local airport and saw enormous ads being projected onto a formerly clean white wall. However, once I walked by I realized that these projections were much worse than just big ads. (more…)