Is anyone else really sick of hearing about Obama’s first 100 days? Cable and network news pundits repeat the phrase like a mantra, meant to justify their incessant jabber. News websites and politics blogs have big banners across their site pointing people to their “First 100 Days” section. Conversations around the water cooler count out the days, and discuss what has been accomplished, or not.
As best as I can tell the whole 100 days phenomenon is little more than a constructed timeline, designed and implemented in large part by the media to keep people coming back for more. After record ratings, web hits, and sales during the news-heavy election season, the media needs something to lure people back. In this way, the rhetoric of the first 100 days has simply and slickly replaced the rhetoric of horserace politics that was featured there before.
Instead of routing you to their “Election Center,” websites point you to their “100 Days Page.” Instead of counting down to November 4th, they are counting down to April 30th. But wait, do weekends count? If not then then we are counting down until June 2nd. But wait, are we counting holidays?
And that’s the thing – 100 days is absolutely arbitrary. Continue reading