Breaking Down Breaking News To Its Atomic Elements

Today Circa released version 2.0 of its mobile-native news app. Normally I don’t write about apps, but something about Circa’s new app caught my attention. Not only have they rethought the basics — design, navigation, etc. – they also introduced a new feature focused on rethinking breaking news reporting.

In the wake of the Boston Marathon bombing Farhad Manjoo argued that “Breaking news is broken.” However, most of the hand wringing about breaking news has focused on a rather narrow set of issues related to news accuracy and crowdsourced investigations. Other issues regarding how our communities get access to the news and information they need, and how they understand and act on that information, have received less attention.

How might reporting during breaking news need to change to help add clarity to the flood of updates, provide context, and make news more usable and actionable to people? Circa thinks it has at least part of the answer and it is rooted squarely in the company’s strategy to atomize the news and reconsider the article as the atomic element of journalism.

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