Creating a sustainable future for journalism will demand an entirely new approach to building community around the news.
Two stories from the past week drive that point home.
First the Good News
Mathew Ingram at Gigaom has a great profile of the Dutch crowd-funded journalism site De Correspondent, which brings in almost $2 million a year in subscriptions. Drawing on a piece in Fast Company, Ingram highlights how De Correspondent builds community:
- It considers reader comments as contributions and values them as part of an ongoing dialogue.
- It holds editorial meetings in the community, reaching out to different demographics and stakeholders.
- It encourages people to subscribe to individual authors, and creates opportunities for journalists and communities to debate and discuss the news, building personal relationships beyond the brand.
“One of the key principles behind De Correspondent,” Ingram writes, “is that the news outlet and its community of readers are two parts of one thing, not just a seller on one side and a consumer on the other.”
Now the Bad News
The nonprofit journalism world includes a few big newsrooms funded by a few wealthy individuals. This model works when a major donor gives a new journalism organization the stability and safety to experiment and develop new revenue streams. But it can also go wrong: The Global Mail, one of Australia’s great nonprofit experiments, may be closing its doors because its primary funder is bowing out.
It was only two years ago that Internet entrepreneur Graeme Wood pledged five years of support, totaling over $10 million, but his priorities shifted and he decided to support a different publication. And while the Global Mail has a dedicated readership, it hasn’t been able to cultivate the community investment it needs to diversify its funding. Continue reading